For this campaign, I have collaborated with Treffort, a men's shirt brand, to showcase their behind-the-scenes process and highlight the quality and originality of their products. Drawing inspiration from Schiaparelli's 2023 FW BTS campaign, I created a series of concise, 15-second video reels that capture the essence of the brand and its creative process for reel platforms such as Facebook, Instagram, and Tiktok.

The videos feature the brand's lead designer, who provides insight into their inspiration and design philosophy. I explored the various steps involved in the production of the shirts, from the selection of fabrics to the finishing touches, showcasing the designer's attention to detail and craftsmanship, and emphasizing the brand's commitment to quality and originality.